Friday, February 13, 2009

Invest in what truly matters . . .

This is a new campaign for an extraordinary green building in downtown NYC that I wrote with my boss at dbox. . . the Visionaire.
Apparently the ad made people think too. And act. They got several phone calls and walk-ins from it immediately!

That residence has amazing features too. . . and I truly believe that every detail that makes it eco-friendly is a huge asset in this tough economy. Its a much smarter purchase to know that your new home will have all the latest in water filtration, solar panels, air filtering, and environmentally friendly materials that are obviously becoming more and more important every day. So, in the end, marketing this building was a pretty simple task since their priorities are definitely in the right place.

Now go recycle, folks!

And check out the site:

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